SURVEY

1. When you think of the Trident Privilege, what is the first feeling that comes to your mind?
 
2. On a scale of 0–10, how well do you feel the Trident Privilege represents Trident Hotel’s values of contemporary comfort, efficient & dependable service?
0 (Does not represent these values at all) → 10 (Represents these values extremely well)
  • 0
  • 1
  • 2
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  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
 
3. Which of the following best describes how you feel about being a Trident Privilege member? Please select only one option
 
4. Which other hotel loyalty programme memberships do you hold? Please list them in order of your frequency of use.
 
5. Which hotel brand app do you use most often to access your loyalty membership benefits?
 
6. What would make Trident Privilege feel truly distinctive compared to other loyalty programmes?
 
7. How valuable are each of the following loyalty programme attributes to you?
Programme attributes 1 Not valuable 2 3 4 5 Extremely valuable
Points-based earnings and redemption
Airline partnerships
Lifestyle and retail brand collaborations
Complimentary room upgrades
Complimentary room nights
Personalised recognition and service
Welcome amenities on arrival
Curated experiences (wellness, dining, cultural)
App for managing membership
Web based dashboard for managing membership
Option to select your preferred reward
Instant benefits during your stay
 
Which two attributes are most likely to influence your usage of Trident Privilege? Feel free to include anything not mentioned in the list above
 
8. Are you aware that Oberoi Hotels & Resorts and Trident Hotels are part of The Oberoi Group?
 
9. Would you find value in a unified loyalty programme that offers benefits across both Oberoi Hotels & Resorts and Trident Hotels?
 
10. On a scale of 0 to 10, how often does your Trident Privilege membership and its benefits influence your decision, when choosing to stay at a Trident hotel?
0 (Never) → 10 (Always)
  • 0
  • 1
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  • 10
 
11. Please tell us how each of the following Trident Privilege benefit feels to you. Choose the option that best reflects its value
Benefit I am not aware of this benefit Not relevant to me Valuable but could be better delivered Valuable and well delivered
Points on eligible spends
Tier based bonus points earning
Food and beverage discount
Spa discount
Business centre discount
Laundry discount
Early check in / late check out
 
12. What prevents you from using your Trident Privilege benefits more frequently? Select all that apply
 
13. Are there any experiences or benefits you value that are not currently part of the programme?
 
14. Please share any other suggestions that could help us make the Trident Privilege experience more rewarding.
 
15. May our research team connect with you for a follow-up conversation to discuss your views on Trident Privilege?

(If yes, please share your contact details)

Name:

 

Email / Phone:

 
 
Submit

Thank you once again for your time. We look forward to welcoming you back soon at Trident Hotels.

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