New Brand Identity of Trident Hotels Announced
Indian PR Wire, Delhi, April 01, 2008
The new brand identity of Trident Hotels was launched today. 'Trident Hilton' hotels located in Gurgaon (Delhi National Capital Region), Agra, Jaipur, Udaipur, Cochin, Bhubaneswar and Chennai have been rebranded 'Trident'. 'Hilton Towers' in Mumbai is now 'Trident, Nariman Point, Mumbai'.
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Rebranded, Trident Hotels eyes W Asia
Rediff.com, April 01, 2008
“After six months of announcing the termination of its four-year-old marketing and co-branding strategic alliance with Hilton International for its brand Trident, the Oberoi Group announced a new brand identity, Trident Hotels, to replace Trident Hilton.”
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